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KPI ADTEST

Test your campaign.
Find out the exact impact.

What is it?

Most campaigns either go live without testing or are assessed solely based on what consumers say in traditional surveys.

KPI AdTest was created to fill this gap: a communication pre-testing methodology that measures, in a single study, what consumers say, what they feel, and what truly captures their attention. By bringing together artificial intelligence, advanced quantitative surveys, and behavioral analysis, KPI AdTest transforms creative decisions into informed decisions—before media investment even takes place.

Solves a critical
marketing challenge:

campaigns launched without a real assessment of their impact.

Integrates three dimensions of consumer response:

  • stated
  • emotional
  • behavioral

Positioned within the HSR ecosystem as a data-driven and AI-powered creative pre-testing methodology.

Allows you to validate campaigns, concepts, and pieces before they go live.

Delivers science-based strategic clarity with speed and depth.

Efetividade

How does it work?

KPI AdTest combines different survey technologies and methodologies to capture the complete consumer response to a campaign. The solution integrates stated, emotional, and visual analysis, revealing not only what the audience says about the ad, but also how they react and where their attention is actually focused.

This modular approach allows you to start with the essential diagnosis and deepen the analysis whenever necessary.

What consumers state — E-TALKS AI (Core)

AI-powered intelligent quantitative survey that provides in-depth answers in real time, combining quantitative scale and qualitative depth; measures:

  • Spontaneous and prompted recall
  • Purchase intent
  • Memorability and likability
  • Brand fit and message clarity
  • Likes & dislikes categorized by AI
  • Impact on brand perception (Brand Equity Shift)

What consumers feel — HEART (Add-on)

AI-powered emotional analysis with frame-by-frame facial coding while consumers watch the ad; measures:

  • 8 main emotions (joy, surprise, engagement, anger, sadness, fear, disgust, contempt)
  • Second-by-second emotional map
  • Peaks and drops in engagement
  • AlegriaH Index (HSR proprietary metric)

What grabs attention — BLINK AI (Add-on)

AI-powered predictive eye-tracking that analyzes visual attention without the need for fieldwork or recruitment; measures:

  • Attention heatmap
  • Cognitive load
  • Visual engagement
  • Memory prediction

The result is a complete diagnosis of creative performance—before the campaign goes live.

Integrated methodology for stated, emotional, and behavioral surveys.

KPI AdTest combines different survey disciplines and artificial intelligence to capture the real consumer response to communication. By integrating quantitative surveys with AI, automated emotional analysis, and predictive visual attention modeling, the methodology delivers a multidimensional reading of creative effectiveness.

This integration allows for a reduction in the bias of traditional surveys and brings the diagnosis closer to the audience’s true reaction.

Scientific and technical authority

  • Modular methodology that integrates three communication analysis technologies.
  • AI-powered intelligent survey for automated qualitative analysis.
  • Real-time, second-by-second emotional analysis through facial coding.
  • Predictive eye-tracking based on visual attention models.
  • More than 40 standardized KPIs, comparable across campaigns, waves, and categories.

Empirical evidence and validation

  • Methodology validated in a study with 27 advertising videos presented at SXSW 2026.
  • Analysis of 119,000 video frames.

Results showed

  1. +27% engagement*
  2. +38% emotional joy*

*In creative pieces developed with the help of AI.

From briefing to creative diagnosis in up to 5 days

The KPI AdTest was designed to integrate quickly into the campaign development process.

Within a few days, teams receive a comprehensive diagnosis of creative performance, including stated, emotional, and visual analysis, as well as actionable recommendations for optimizing the piece.

Implementation workflow

Day 0 | Briefing

Receiving the creative piece and aligning the campaign objectives, target audience, and context.

Day 1 | Setup

Study design, questionnaire customization, and activation of required modules.

Days 2-4 | Field

Data collection with a qualified panel and simultaneous execution of the HEART and BLINK modules.

Day 5 | Delivery

Comprehensive report with creative diagnosis, emotional analysis, attention map, and strategic recommendations.

START USING KPI AdTest RIGHT NOW!

Your next campaign deserves data, not guesswork.

Request a customized proposal and discover how KPI AdTest can transform creative decisions into evidence-based decisions.

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