Português (BR)
HUGO
Your research database can speak volumes. HUGO translates.
What is it?
HUGO brings all the infrastructure of BlazeSQL, represented in Brazil by HSR, which allows you to communicate with structured databases, transforming questions into reliable and accessible analyses. The tool solves a central marketing challenge: accumulated data that doesn't translate into decisions. It is ideal for:
Brand tracking
Studies on communication effectiveness
Social listening analyses
Studies on habits & attitudes
Works with structured database (SQL, Excel, and similar formats).
Interprets historical data, identifies patterns, connects signals, and translates data into actionable intelligence.
Positioned within the HSR ecosystem as the analytical and advisory layer based on structured data.
Delivers strategic clarity with analytical rigor, combining science, speed, and results.
INTELLIGENCE
How does it work?
Ask like GPT.
Decide based on your own data.
HUGO transforms interacting with databases into a simple and powerful experience. You ask questions in natural language and receive clear answers, always based on structured data, with tables supporting each decision.
Structured retrieval and analysis of historical data such as NPS, U&A, product testing, brand tracking, and ad hoc research: everything can be consulted, compared, and reanalyzed instantly.
Intelligent comparisons between brands and competitors: cross-references historical series, categories, metrics, and perception/attitude indicators.
Automated narratives and visualizations: builds custom charts, executive summaries, and data-driven stories, ready for presentation.
Use HUGO across three major strategic fronts:
Understanding the consumer and the market
Continuous analysis of behavior, perception, and competitive context.
Strategy building and positioning
Diagnostics, internal trends, robust analyses with pre-existing evidence.
Implementation and monitoring
Intelligent KPI tracking, recurring deliveries, performance overview over time.
Conversational AI trained for analytical reasoning on structured data
Developed to combine the fluidity of conversational AI and the rigor of structured data analysis.
HUGO transforms questions into analytical reasoning, operating directly on SQL databases and maintaining statistical integrity, variable logic, and information traceability so that each answer is reliable, verifiable, and accountable.
Scientific and technical authority:
AI specialized in interpreting structured data in SQL.
Automatic generation of analytical queries without requiring technical knowledge from the user.
Preserves statistical logic, variable hierarchy, and database integrity.
Auditable and traceable responses, as they always return data in tabular format.
Ethics and governance:
The data belongs entirely to the customer.
No external database is used for model retraining.
Transparency, accuracy, and accountability as core principles.
Start using HUGO right now!
From connected database to continuous intelligence. Connect your data to HUGO and transform history into a strategic advantage.
