Português (BR)
E-TALKS AI
Qualitative research
at scale with agility
and excellent value for money.
What is it?
E-TALKS AI is the solution that transforms qualitative interviews into a more fluid, scalable, and immediate experience, with moderation driven by artificial intelligence. You gather insights directly from consumers, both naturally and in real time.
Interviews conducted by AIs that talk, ask, understand, and interpret with empathy.
Insights in hours instead of weeks, with depth and precision.
Qualitative research at a quantitative scale - agility without losing depth.
Developed by Listen Labs, represented exclusively by HSR in Brazil.
DEPTH
How does it work?
The perfect combination of the depth of human listening and the speed of artificial intelligence.
E-TALKS AI offers an end-to-end research experience: from creating questions to delivering results
Intelligent planning
AI assists in creating questions and scripts, helping the researcher to structure the investigation.
Recruitment
Use of our proprietary panel or use of client listings.
AI-driven 1:1 interviews
Virtual moderator conducts intelligent follow-ups and adapts to the responses. Real-time question personalization, so you don't miss any good answers.
Multimodal conversations: video, audio, or text.
Captures tone of voice, emotion, and intention.
Real-time
reports
Automatic transcription and categorization.
Interactive dashboards with themes, feelings, and personas.
Automatic summaries in PowerPoint format, ready for presentation
From behavior to emotion, from emotion to decision
Brand Perception
Understand exactly how customers feel about your brand through conversational AI.
Creative Testing
Quickly test messages and visual elements to achieve maximum emotional impact.
Consumer Journey Maps
Follow real customer journeys through in-depth AI-driven interviews.
Usability Testing (UX)
A genuine perception of the digital experience.
Churn Interviews
Why consumers leave brands and what wins them back.
A complete AI-powered market research ecosystem
Behind E-TALKS AI we find the Listen Labs platform—a global leader in conversational AI for market research—integrated with HSR's curation.
E-TALKS AI's listening feature combines advanced natural language engineering (NLP), multimodal AI, and scientific curation in behavioral research.
Multimodal AI with cutting-edge LLMs:
Understands and interprets voice, video, and text in context.
Global scientific base:
A model trained with millions of real consumer interactions.
Authenticity guaranteed:
Real videos and voices corroborate the veracity of the answers. Emotion and body language increase the reliability of the data.
Scale and diversity:
50+ languages available.
Certified security infrastructure:
SOC 2 Type II, GDPR, ISO 27001 / 27701 / 42001.
Privacy assured:
No customer data is used to re-train the model.
Collaboration model with agencies:
HSR works as an official Listen Labs partner, tropicalizing the methodology and ensuring cultural and analytical quality.
Start using E-TALKS AI right now!
From the first question to strategic insight.
