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Blink AI - Powered by Neurons
Evaluate
communication
pieces in seconds!
What is it?
BLINK AI is Neurons' neuroscience and artificial intelligence tool, represented exclusively by HSR. It foresees the impact of your campaigns even before they go live.
AGILITY
How does it work?
Combining 20+ years of behavioral science with predictive AI, BLINK AI translates the human brain's reaction to your communication.
Quick insights, without data overload
Measure impact in seconds
BLINK AI automatically calculates the Blink Impact Score (BIS), a score ranging from 1 to 10 that indicates the strength of your creative piece. Based on it, you can determine whether the material is ready for broadcast, needs adjustments, or should be redone.
Optimize with AI recommendations
The AI offers actionable recommendations—visual adjustments, text hierarchy, brand focus—based on scientific benchmarks and continuous learning. It's the fusion of neuroscience and automation applied to communication design.
Stay true to your brand
With the Smart Brand Kit, BLINK AI ensures that all recommendations respect your brand's visual and tonal guidelines, without compromising identity or coherence.
A single index.
All the answers.
The Blink Impact Score (BIS) synthesizes four cognitive dimensions—attention, engagement, mental effort, and memorability—into a single metric that is easy to interpret and comparable across campaigns.
| METRIC | MEANING | STRATEGIC VALUE |
|---|---|---|
| Focus | Where the eye first lingers | Evaluates brand, product, and message prominence |
| Cognitive Demand | Mental effort required | Indicates clarity and simplicity of communication |
| Engagement | Exposure time and interest | Measures the immersive power of the creative piece |
| Memorability | Recall potential | Predicts brand retention and advertising recall |
BLINK AI combines deep learning models and applied neuroscience to predict how consumers perceive, process, and react to visual communication.
Based on over 150,000 eye-tracking studies and 20+ years of cognitive research. Predictions with 95% accuracy compared to in-person studies.
Algorithms interpreted by next-generation language models (LLMs). Each analysis reflects a real brain response—translated into actionable metrics for your creative and strategic team.
How does BLINK AI think and learn?
BLINK AI's recommendation engine is integrated with market-leading LLMs Claude 3.5 and Gemini 1.5) and powered by:
8,000 images, 6,000 videos, and 70,000 areas of interest (AOIs)
Proprietary data and industry benchmarks
Advanced ethical and safety protocols
BLINK AI was developed to understand human behavior and marketing context in an ethical, safe, and intelligent way. Its architecture combines three layers:
Intelligent recommendation core
BLINK AI’s recommendation engine integrates the most advanced language models on the market.
These LLMs are trained in a marketing and neuroscience context—a differentiating factor that allows the AI to understand the purpose of each communication (whether it’s branding, awareness, or conversion).
The AI doesn’t just measure—it interprets.
It analyzes the stimulus, reads the attention map, understands the communication objective, and generates automatic recommendations, such as:
- Reposition visual elements.
- Adjust text hierarchies.
- Balance cognitive effort.
- Strengthen branding and key messages.
It’s an AI trained to think like a strategist and react like a consumer.
Supervised learning in a marketing context
BLINK AI doesn’t just read data: it learns purpose.
Before generating recommendations, the model is “taught” with:
- Neurons’ proprietary neurometrics.
- Industry benchmarks and market categories.
- Real use cases (ad purpose, use case).
This process ensures that recommendations are contextualized, relevant, and aligned with the goal of the communication—and not generic.
AI that understands whether the piece aims for conversion, awareness, or emotional impact, and adjusts its analysis accordingly.
Ethical and secure processing
- No customer data is used to train the models.
- All generated data and insights are the customer’s exclusive property.
- Full compliance with LGPD and SOC 2 Type II.
- Multilingual processing capability and support for multimodal inputs (text, image, video, audio).
Data security is treated with the same rigor as scientific precision.
Start using BLINK AI right now!
BLINK AI is more than just a tool. It's the link between science, creativity, and strategic decision-making.
Test your stimuli.
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