WHAT WE DO AND SOLUTIONS WE OFFER:

HSR PRESENTS OPTIMA, A STRUCTURE WHOLLY DEVOTED TO YOUR CLIENTS.
THE LATEST TECHNOLOGY AND UNIQUE BENEFITS
ANNUALLY THE COMPANY CONDUCTS:
- 320 THOUSAND SATISFACTION MEASUREMENTS
- 230 THOUSAND CATI INTERVIEWS
- 150 THOUSAND CAWI INTERVIEWS
- 60 THOUSAND MOBILE RESEARCH CONTACTS
- 10 THOUSAND EVALUATIONS USING HEART
Cati
Optima
- MORE THAN 150 AGENT POSITIONS
- TEAM WITH EXPERIENCED, NATIVE INTERVIEWERS FOR EACH LATAM COUNTRY
- FIELD MONITORING AND THE ABILITY TO LISTEN IN ON INTERVIEWS IN REAL TIME FROM THE CLIENT’S OFFICE
- 100% AUDIO RECORDING OF INTERVIEWS
- ACCESS TO PRODUCTIVITY REPORTS AND PARTIAL RESULTS IN REAL TIME
- AUTOMATIC DIALER TO NEUTRALIZE HUMAN INTERFERENCE IN DIALING
- QUALITY MONITORING BY A SPECIALIZED, DEDICATED TEAM
- RECEIVING AND ACTIVE URA
- WE SERVE ALL LATIN AMERICA


Processing
Optima
THE HSR DATA PROCESSING TEAM IS QUALIFIED TO EXTRACT INFORMATION FROM PROJECTS USING ITS TOOLS AND SERVICES:
- PROCESSED RESULTS ARE AVAILABLE TO CLIENTS AND ANALYSTS THROUGH A PLATFORM THAT ALLOWS FOR BOTH QUICK AND ADVANCED QUERIES.
- LINEAR AND LOGISTIC REGRESSION ANALYSES, STRUCTURED EQUATIONS, CORRELATION, CORRESPONDENCE, FACTORIAL ANALYSIS, FORECASTS AND SEGMENTATION.
- INFORMATION MANAGEMENT, HANDLING, DATABASE BUILDING AND CONSISTENCY ON VARIOUS PLATFORMS, INCLUDING SQL AND SPSS.
- CALCULATION OF SAMPLES, MARGIN OF ERROR, HYPOTHESIS TESTING AND WEIGHTING.
Customization
of IT Solutions
- CATI TELEPHONE RESEARCH USING THE OPTIMA STRUCTURE.
- ON-LINE RESEARCH, WHICH MAY BE COMBINED WITH RESEARCH PANELS.
- SENDING OF MARKETING E-MAIL (WITH RESEARCH).
- SENDING OF MARKETING TEXT MESSAGES (WITH RESEARCH).
- DEVELOPMENT OF PORTALS AND DASHBOARDS FOR PRESENTING RESULTS.
- AUTOMATION OF REPORTS IN XLS AND PPT.


Mobile
Research
- ACCESSIBILITY OF RESPONDENTS.
- POSSIBILITY OF EVALUATING THE CUSTOMER EXPERIENCE.
- USE OF GEO-LOCALIZATION IN THE PROJECT.
- MULTI-FACETED APPROACH – QUALITATIVE AND QUANTITATIVE.
- MORE COLLABORATIVE RESEARCH INCLUDING PRODUCTION OF CONTENT.
- HIGH LEVEL OF ENGAGEMENT.