WHAT WE DO AND SOLUTIONS WE OFFER:

BRAND & COMMUNICATION

INNOVATIVE MARKET RESEARCH SOLUTIONS FOR BRANDING, BRAND POSITIONING, AND COMMUNICATION

  • BRAND & COMMUNICATION TRACKING
  • BRAND POSITIONING
  • EFFECTIVENESS OF COMMUNICATION
  • NON-VERBAL TESTING OF CONCEPTS USING FACIAL RECOGNITION
  • BRAND EXPERIENCE AT TOUCHPOINTS

CUSTOMER SATISFACTION

INNOVATIVE SOLUTIONS IN MARKET RESEARCH FOR SATISFACTION AND QUALITY SURVEYS: SATISFACTION AND LOYALTY: ON-LINE TRACKING AND DASHBOARDS

  • CALIBRATION OF QUALITY AND SATISFACTION INDICATORS
  • TRACKING OF PROCESSES
  • CHURN, AND CUSTOMER RETENTION
  • EFM – EXPERIENCE FEEDBACK MANAGEMENT, MOBILE VIA SMS OR APP
  • REAL TIME INDICATORS, CONTINUOUS DEALER MANAGEMENT

PRODUCT DEVELOPMENT

INNOVATIVE SOLUTIONS IN MARKET RESEARCH FOR PRODUCTS AND PACKAGING:

  • TESTING OF CONCEPTS EMPLOYING FACIAL RECOGNITION
  • PRODUCT TESTING AND DEVELOPMENT
  • CONJOINT ANALYSIS: TRADE-OFF, PRICING & RESIZING
  • PORTFOLIO DEFINITION AND OPTIMIZATION
  • PRICE SENSITIVITY MODEL
  • PACKIMPACT® - THE IMPACT OF PACKAGING

SHOPPER & RETAIL

INNOVATIVE SOLUTIONS IN MARKET RESEARCH FOR RETAILING AND SHOPPER SURVEYS:

  • BUYING DECISION HIERARCHY
  • DETERMINING FACTORS IN THE CHOICE OF CHANNEL OR STORE
  • EVALUATION OF STORE LAYOUT AND POS MATERIAL
  • EVALUATION OF SERVICE
  • CATEGORY MANAGEMENT
  • ANALYSIS OF THE COMPETITIVE ENVIRONMENT
  • SECRET SHOPPERS – MYSTERY SHOPPING

IN-DEPTH CONSUMER BEHAVIOR

INNOVATIVE SOLUTIONS IN MARKET RESEARCH FOR CONSUMER BEHAVIOR

  • EXPLORATORY STUDIES AND GENERATION OF INSIGHTS
  • QUALITATIVE APPROACH THAT ACCESSES THE CREATIVE DIMENSIONS
  • QUALITATIVE APPROACH THAT ACCESSES THE CREATIVE DIMENSIONS
  • HABITS & ATTITUDES AND ATTITUDINAL SEGMENTATION
  • ONLINE COMMUNITIES AND FORUMS

USER EXPERIENCE (UX)

INNOVATIVE SOLUTIONS IN MARKET RESEARCH FOR USABILITY TESTING:

  • EYE TRACKING
  • FACIAL EXPRESSION
  • CUSTOMER JOURNEY
  • NEUROMAPPING
  • TRACKING OF FINGER HOVER MOVEMENTS
  • GRAPHICAL USER INTERFACE TESTS (GUI)
  • QUALITY PRODUCT SURVEY

HSR PRESENTS OPTIMA, A STRUCTURE WHOLLY DEVOTED TO YOUR CLIENTS.

THE LATEST TECHNOLOGY AND UNIQUE BENEFITS

ANNUALLY THE COMPANY CONDUCTS:
  • 320 THOUSAND SATISFACTION MEASUREMENTS
  • 230 THOUSAND CATI INTERVIEWS
  • 150 THOUSAND CAWI INTERVIEWS
  • 60 THOUSAND MOBILE RESEARCH CONTACTS
  • 10 THOUSAND EVALUATIONS USING HEART

Cati
Optima

  • MORE THAN 150 AGENT POSITIONS
  • TEAM WITH EXPERIENCED, NATIVE INTERVIEWERS FOR EACH LATAM COUNTRY
  • FIELD MONITORING AND THE ABILITY TO LISTEN IN ON INTERVIEWS IN REAL TIME FROM THE CLIENT’S OFFICE
  • 100% AUDIO RECORDING OF INTERVIEWS
  • ACCESS TO PRODUCTIVITY REPORTS AND PARTIAL RESULTS IN REAL TIME
  • AUTOMATIC DIALER TO NEUTRALIZE HUMAN INTERFERENCE IN DIALING
  • QUALITY MONITORING BY A SPECIALIZED, DEDICATED TEAM
  • RECEIVING AND ACTIVE URA
  • WE SERVE ALL LATIN AMERICA
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Processing
Optima

THE HSR DATA PROCESSING TEAM IS QUALIFIED TO EXTRACT INFORMATION FROM PROJECTS USING ITS TOOLS AND SERVICES:

  • PROCESSED RESULTS ARE AVAILABLE TO CLIENTS AND ANALYSTS THROUGH A PLATFORM THAT ALLOWS FOR BOTH QUICK AND ADVANCED QUERIES.
  • LINEAR AND LOGISTIC REGRESSION ANALYSES, STRUCTURED EQUATIONS, CORRELATION, CORRESPONDENCE, FACTORIAL ANALYSIS, FORECASTS AND SEGMENTATION.
  • INFORMATION MANAGEMENT, HANDLING, DATABASE BUILDING AND CONSISTENCY ON VARIOUS PLATFORMS, INCLUDING SQL AND SPSS.
  • CALCULATION OF SAMPLES, MARGIN OF ERROR, HYPOTHESIS TESTING AND WEIGHTING.

Customization
of IT Solutions

  • CATI TELEPHONE RESEARCH USING THE OPTIMA STRUCTURE.
  • ON-LINE RESEARCH, WHICH MAY BE COMBINED WITH RESEARCH PANELS.
  • SENDING OF MARKETING E-MAIL (WITH RESEARCH).
  • SENDING OF MARKETING TEXT MESSAGES (WITH RESEARCH).
  • DEVELOPMENT OF PORTALS AND DASHBOARDS FOR PRESENTING RESULTS.
  • AUTOMATION OF REPORTS IN XLS AND PPT.
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Mobile
Research

  • ACCESSIBILITY OF RESPONDENTS.
  • POSSIBILITY OF EVALUATING THE CUSTOMER EXPERIENCE.
  • USE OF GEO-LOCALIZATION IN THE PROJECT.
  • MULTI-FACETED APPROACH – QUALITATIVE AND QUANTITATIVE.
  • MORE COLLABORATIVE RESEARCH INCLUDING PRODUCTION OF CONTENT.
  • HIGH LEVEL OF ENGAGEMENT.