Specialist

Understand the subtleties and master the realities studied. This is a business for specialists. Our business is to be your business’s specialist.

Commitment

Passion for understanding human behavior. To explore new frontiers. Passion for actionable innovation. But the key is the realization of that innovative thrust with clients. There is no better way. Built together is the best way. That is our commitment.

Innovation

In today's world, innovations surface at any moment. What makes a difference to you in your reality? How to identify the right innovations for your business? This is the challenge. Addressing it is part of our essence.

Structure

Dreaming is not enough. You must build the structures that make dreams come true. Size, scale, technology and investment capacity are essential elements. These structures should be working in your favor.

Strategy

Foresee the future and anticipate the trends. To understand that which is not said. To explore new frontiers. That is our business.


VIDEO
Corporate

The world is constantly changing; nature, technology, people. Human behavior changes every moment and with it grows the need to speedily understand those changes. Watch the video and learn more about HSR.


HSR members:

Blend
BRIDGE RESEARCH
MINDS E HEARTS
OFFICINA SOPHIA
OFFICINA SOPHIA RETAIL
REDS
ROUTE
Shopper EXPERIENCE

BLEND
NEW RESEARCH

Blend New Research is a market research firm founded by senior professionals who search simplicity to find opportunities best aligned to the time and culture of each company. We think in terms of relationships, not just projects. We believe that understanding the vision and the goals of each customer is essential, "blending" the knowledge of both sides to maximize growth opportunities.

Bridge Research was founded to provide intelligence that effectively contributes to their clients' business strategies. Our client portfolio includes leaders in the telecommunications market, including mobile and fixed telephony, television and broadband, as well as the financial and services sector. Our principle differential is a strategic approach that anticipates solutions best suited for an increasingly innovative and dynamic market. With it, and being highly contemporary, our projects seek to predict behavioral actions in the face of technological developments in the consumer marketplace.

BRIDGE
RESEARCH

MINDS
  & HEARTS

OFFICINA SOPHIA

Minds & Hearts analyzes the deeper aspects of human behavior. Through qualitative research, it analyzes the dimensions of the verbal, nonverbal and the physiological so as to understand the customer’s innermost motivations. Exploratory studies seek to understand the relationship that exists between modern man and his world, products, services, brands and messaging.

Officina Sophia is a market research agency that goes well beyond traditional solutions. Our differential is in producing knowledge based on the synthesis of data assembled from different platforms, sources and tools. We build a strategic approach based on relevant content, applying knowledge to the client's business. Founded by Paulo Secches, Officina Sophia brings 25 years of experience in interscience, expanding the concept of "knowledge applied to business strategy”.

OFFICINA
SOPHIA

CONHECIMENTO APLICADO

OFFICINA
SOPHIA RETAIL

Officina Sophia Retail is a research company specializing in retail and buying behavior, offering customized studies focusing on retail strategies and point of sale actions. "We study customer behavior to identify purchasing patterns and its relationship with channels and players." Established by professionals with over 20 years’ experience in retail, the company has in recent years helped businesses grasp the new global reality of a marketplace comprised of technologically-savvy consumers who share real-time information and are eager to explore new shopping experiences.

A bold and innovative perspective on market research, strategic thinking and a profound understanding of your business: our commitment is to deliver actionable plans that make a real difference in the consumer market. We believe that research, however simple it may be, has a key strategic role within organizations. A simple "go" or "don’t go" must be read and understood in accordance with the objectives of business and market opportunities. The company was founded in early 2013 by Karina Milaré, whose more than 15 years with successful research companies has shaped her central drive: to better bridge clients and their customers.

REDS

RESEARCH DESIGNED
FOR STRATEGY

ROUTE
AUTOMOTIVE

Route Automotive offers a new way to add intelligence to the results of its market research. Formed by a team of experts, we have followed the automotive market for over 20 years and are dedicated to listening to every type of customer, understanding their needs and believing that it is necessary to adapt to different scenarios so as to evolve with the market. We employ cutting-edge technologies and apply them in practical ways to give our customers the advantage. Our differential is transforming big data into business opportunities through the large-scale tracking of satisfaction.

With an innovative eye, Shopper Experience reveals the emotional aspects of purchases through mystery shopping, also known as secret shopper. As a pioneer in this market, and with over 20 years of experience, Shopper Experience boasts a team of highly skilled professionals. A central concerned is also ensuring projects are managed and directed by senior professionals who understand the intricacies of the consumer's world. With an analytical eye, we evaluate the emotions present at the moment of purchase. Shopper Experience delivers real-time solutions that are applicable to business customers and are compatible to the needs and availability of each. With over 50,000 qualified shoppers, we service the largest markets and numerous sectors.

SHOPPER
EXPERIENCE